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Our Story

Bronze by Design was founded in 2014 and is located in Downtown Columbia, Missouri. We offer; 


  • Custom Airbrush Tanning

  • Teeth Whitening 

  • The Sculpt Pod Pro

  • Celluma

  • Styku 3d Body Scanner

  • EmSculpt NEO

  • EmSella


We believe that enjoying an extra glow and boost of confidence should never risk damaging something as vital as your skin, and we are proud to offer a safe alternative to tanning, light therapy and sculpting and more!

We are a skincare destination that accentuates your natural beauty and gifts you with an extra boost of confidence.


Jennifer Heidrich

Spray Tan Artist/Founder

Hi, my name is Jennifer and I absolutely love what I do. Sunless tanning and traveling the world are two of my biggest passions and I feel blessed to have been able to blend the two in Bronze by Design. Not only have I trained across the country in industry-leading airbrush and contour techniques, but I have also been fortunate enough to tan for multiple national touring productions - including Dancing with the Stars National Tours from ABC and Maks, Val & Peta Live On Tour!  


I have also loved taking on the new role of guest speaker, most recently speaking at the Association of Sunless Professionals Conference in Las Vegas in 2019. I believe in continued education and pride myself on ensuring I am using the leading products and techniques in my studio


I want your custom spray tan to look so flawless and natural that no one even knows you have one. Unless you want to tell them ;)


I look forward to bronzing you soon!



Kate Cochran

Teeth Whitening, Sculpt Pod Pro, Celluma and Customer Service Specialist

Hello! My name is Kate and I am a student in the Radiography program at Mizzou.  I am thrilled to be able to contribute to your confidence and beauty through the services we offer.  It is exciting to work in an environment where I am constantly learning more about the products and assets that will make you feel your best.  



Tina Langland


Dr. Laura Purdy

Medical Director

Dr. Laura Purdy stands at the forefront of healthcare innovation. As the esteemed Medical Director of this practice and  owner of SWELL Medical PC, it represents a partnership that signifies a pioneering approach to digital health and patient care. Known affectionately as "America's Favorite Doctor," Dr. Purdy's journey in medicine is marked by an unwavering commitment to accessible, quality healthcare for all. Her expertise spans a broad spectrum of medical disciplines, with a particular focus on leveraging telehealth technologies to bridge gaps in healthcare delivery.

SWELL Medical PC, under Dr. Purdy's guidance, is dedicated to revolutionizing the patient experience by integrating cutting-edge digital solutions with compassionate, comprehensive care. The organization's mission centers on providing personalized healthcare that is both convenient and effective, ensuring patients receive the support they need, when they need it. With a vision to create a healthier world one patient at a time, SWELL Medical PC is reshaping the landscape of modern medicine.

By partnering with Dr. Laura Purdy, partners are not only gaining an exceptional medical director but also aligning with SWELL Medical PC's mission to innovate and inspire. This collaboration represents a shared commitment to excellence, patient-centric care, and the transformative power of healthcare technology.

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